Case Study - Philips

Introduction to the Tijd Machine Project

Problem

From the beginning, our challenges were multiple: The model as a physical item is by definition “stuck in time”, meaning it will portray the city at one specific moment in history. Adding layers with the medium of projection was impossible due to the lighting conditions in Arcam’s exhibition space and the use of AR in a tablet or phone would enable very few visitors to look at the same thing together.

In design,
size matters

Analysing

With multiple ideation sessions, a creative sprint, thorough research of similar case studies and technologies, we were able to create a multitude of concepts, all unique in their approach and challenges.

Analysing other museums

Talking with water specialists

Prototyping

We started with small quick sketches, tried a few ideas in rough 3d prototypes and in the end created a large prototype to prove that the technology we proposed could have the desired effect.

Giving tangible objects for
maximum engagement

What was created

We created a museum installation piece that brings attention to the issue of rising water levels in Amsterdam at different time periods. By approaching the physical model as a puzzle through time, we enable the user to insert map pieces from

Visitors have to feel the past...
and the future

some sketches and ideas

The solution being made

Showing past and future with impact

At the same time, a second model demonstrates the different water level changes on a larger scale so that the impact can be really felt. With this second model, we get the opportunity to zoom in on specific neighbourhoods and their stories as well as make available data in an appealing and useful way.

Each tile tells a different story and the solution plays with the idea that the visitor “literally” holds the future in their hands.
This complete solution enables Arcam visitors to reflect about the past of the city and build the future of Amsterdam.

Tijd Machine